We are thrilled to announce that Sarah Armstrong-Smith, Chief Security Advisor at Microsoft, will be the keynote speaker at One Identity UNITE 2025 in Prague! With a career dedicated to cybersecurity advancements, Sarah has been at the forefront of protecting businesses and guiding organizations through digital transformation and security challenges.
A leader in cybersecurity
Sarah’s expertise includes everything from disaster recovery to crisis management and cloud adoption. With an extensive background in high-profile positions – including Group Head of Business Resilience & Crisis Management at The London Stock Exchange Group and Head of Continuity & Resilience, Enterprise & Cyber Security at Fujitsu – she has become a leading authority in her field.
Appointed as Microsoft's Chief Security Advisor for Europe in 2020, Sarah helps businesses navigate their digital transformation and cloud adoption journeys, ensuring they stay resilient against increasingly sophisticated cyber threats. Her guidance has been instrumental for organizations across Europe as they strengthen their defenses and adapt to an ever-evolving threat landscape.
Sarah’s latest book, Understand the Cyber Attacker Mindset, is a No. 1 Amazon best-seller, showcasing her expertise in cybersecurity and crisis management. It provides a deep dive into the psychology of cyber warfare, providing organizations with strategies to defend against sophisticated attacks and effectively manage crises.
Championing women in STEM
Beyond her technical expertise, Sarah is a passionate advocate for increasing female representation in STEM. As a speaker and mentor, she consistently empowers women to pursue careers in technology and cybersecurity, challenging the status quo and fostering a more inclusive industry. Her efforts have earned her recognition as one of the Most Influential Women in UK Tech and Most Influential Women in Cybersecurity.
Expertise in crisis management
Sarah’s unique career path includes hands-on experience with some of the most significant cyber incidents in recent history, including her early work on the Millennium Bug. This on-the-ground learning has shaped her holistic approach to crisis management, focusing on both the technical and human aspects of cybersecurity. Her insight into the human element of digital security (often an overlooked facet of crisis response) makes her talks not only informative but deeply impactful.
In 2022, Sarah was named a Microsoft Distinguished Speaker, the highest accolade awarded by the company’s Executive Briefing Center. Her unparalleled ability to connect with audiences has earned her some of the highest evaluation scores globally, making her one of the most sought-after speakers in the cybersecurity space.
Welcome Sarah as our UNITE keynote speaker
With her wealth of knowledge, practical advice and passion for challenging conventional approaches to cybersecurity, we are so excited to welcome Sarah Armstrong-Smith to UNITE.
