Definition of Brand
A brand is the collective impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and/or its products and services.
One Identity has a strong brand
We have evolved the One Identity brand since its inception - the most recent iteration is reflecting our part in the wider Quest.com organisation - and so now you see us re-enforcing that through a new revised brand image.
Brand Guidelines and logos for Partners
As a Silver, Gold or Platinum Partner, you benefit from One Identity’s branding. To perpetuate this, we rely on our partners to protect our brand integrity by also delivering a customer experience consistent with our brand strategy. From marketing communications to social media to co-branded T-shirts, it's important to understand how to properly-and profitably-leverage the One Identity brand.
Use of the correct logo is not just a requirement; it's a valuable benefit and direct reflection of your One Identity Partner Circle status. Build customer confidence, enjoy market differentiation and increase your credibility as a One Identity solutions provider by using your One Identity Partner Circle logo on your business cards, corporate stationery, email signatures, website, promotional items and marketing collateral. Be sure to avoid common misuse and use the correct Partner Circle logo for your specific partnership level. As noted in the terms and conditions of your One Identity Channel Partner Agreement, full compliance includes proper logo usage.
One Identity Brand Guidelines & Logos for Partners
One valuable approach to increase our reach is by applying the guidance around social media.
Partner Social Media Guide
With its unlimited reach, social media offers a great opportunity for businesses to build product and brand awareness, and to support real-world and online marketing activities that ultimately drive the lead-generation process. Read our newest social media guide We have created a guide for One Identity Partners who want to optimize their social media channels, create awareness and demand for their services. The objective of this guide is to engage One Identity partners and to show you how to use content provided by One Identity to extend visibility of your brand and IAM capabilities.
One Identity Social Media Guide for Partners
Please take a look at the areas you are using the One Identity branding - use the latest logos on your web-sites and marketing material and tap into our social channels.
