State of the IAM Market: The Convergence of Identity

OK, so. So again, it's a talk, so we'll exchange a bit. We just had a talk in the room. I think most people who are in here were in the other talk as well, which was more on B2B identity management and the challenges there. Right now I think it's in enterprise and where it's heading. What are your main takeaways and maybe before we start a bit more of introduction than just saying you're at NetIQ and have a Novell legacy. So maybe you can elaborate a bit more on that. Yeah, sure. So thanks, Martin. I'm Larry Chinski, and I'm Senior Vice President of Corporate Strategy at One Identity. So that means a lot of things when you look at different organizations. That's One Identity. Sorry. Yeah. Well, I was at Novell for 17 years. I think he mixed it up saying you were at NetIQ. Yeah, yeah. Yeah. Sorry. Yeah, I was at Novell, NetIQ, Micro Focus for 17 years, going all the way back to my eDirectory days. I think that's probably where I first met Martin years ago. So I run Corporate Strategy at One Identity now. I've been there for six years. And so that means a lot of things. So I run everything from our strategic marketing, corporate strategy, our field strategists. I do a lot of our demand generation bubbles up to me, as does our technical alliances. So, you know, when we look at, internally, at One Identity on what our gaps are, like what products we think we need to have to fill and complete more of an identity fabric. Martin mentioned that in his last session. So it's my responsibility to look at different M&A targets. Do we need to buy something, build, partner with somebody, that sort of thing, to fill those gaps. And then all the enablement, technical enablement, certification, all bubbles up to my organization as well. So a lot of different pieces move up into what we call Corporate Strategy at One Identity. And it's really all around creating a much more unified approach to how we look at the market today. So, you know, we don't want to get into these product versus product type of things anymore since it's really everything is-- if you guys probably looked around the conference today, I made a comment on this earlier, whether it's ARCON, SailPoint, some of the others, they're all talking about the unification of identity or a converged platform. So we've been positioning that for about the last five years. So it's really one of the trends we see in the market today based on that current threat landscape. And so when we look a bit at the takeaways, except of that, there's a lot of identity security written on the booths, and conversions, and things like that. But what is it where you say this is really something you feel is very relevant to the, I would say, not only to the industry but to the customers of the industry? Because I think at the end of the day, it's about the customers. Yeah, it is. As a matter of fact, and that's a good question. One of the things I noticed like when-- and just like Martin, we go to a lot of these and you guys, I'm sure too, go to a lot of these conferences, whether it's, you know, there's different organizations, RSA and some of the other ones have put these on. You know, a lot of the times what I see at the conferences are all built a lot around what I would call a cost-savings initiatives or vendor consolidation or operational efficiency and that sort of thing. But what I'm seeing more and more in the conversations I'm having with our customers and I fly globally talking to customers and our channel ecosystem is-- it seems like and you guys can correct me if I'm wrong because you're in the space, is that there seems to be a lot more emphasis now in this space specifically around building a secure platform and security, not as much around OE and vendor consolidation. That stuff's important, but if you look around here, it's really all about security and spending money on security. And I've always said that I thought that was the most important part of any of these individual market segments. And what's interesting about access management, for example, you'll get Okta or Ping and some of the other ones, if you look at the top four reasons why organizations buy and access management solution today, there's all kinds, but do you know where security fits, number one, two, three or four? Can anybody guess? Anybody want to take a guess? Four. It's number four. So Access Management is, by over 2 times, the most widely deployed IAM market segment. But security is all the way down at the bottom, which is very interesting. So that means that all these other market segments are being purchased much more for the security element, where access is being purchased for the OE and efficiency. So, you know, when I look around at these conferences and these different market segments, it's pretty interesting how you see the trends start to separate, but then also come together at the same time. Yeah. And I think for me it's also that we see that identity management is getting bigger. So you talked about vendor consolidation, which by the way, is an interesting thing. When we started, when we did the first EIC, someone said to me, you know, does it really make sense to have such a conference with over 20, 30 vendors and then they start-- the one vendor starts acquiring the other. And so you won't have a market maybe in a few years from now. I would say we probably are more in the range of-- I think we are getting closer to the 1,000 identity management vendors nowadays.